All memberships are billed with discretion in mind. The merchant name you will be billed by does vary on each subscription, however, the specific biller you will have will be noted both on the Secure Online Billing (credit card verification) page while you are registering and also in the welcome confirmation e-mail that you receive upon successful registration.
While this information will vary, on the Secure Online Billing page the merchant information will be displayed somewhere as such: Authorizations or charges will appear on your billing statement as: BILLERWEBSITE.COM (XXX) PHONE-NUMBER